Autumn 1

Introduction to the Course and Exploring Businesses and Successful Enterprises

Characteristics of Entrepreneurs

Autumn 2

How Market Research Helps Enterprises Meet Customer Needs and Understand Competitor Behaviour 

Business Location

Spring 1

Investigate the Factors That Contribute to the Success of an Enterprise

Business Promotion

Spring 2

External Influences on Business

Summer 1

Impact of Local and National Factors on Business

Summer 2

Social, Technological, Environmental and Ethical Trends That Affect Business