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Year 11

Half term

Unit(s) of work

Home Study

Autumn 1

Marketing, Product Trial & Repeat Purchase

  • Identify the different types of advertising strategies used by Cadbury over the last 10 years and describe (in the form of a report) how effective each campaign has been
  • Choose a small and large business and identify the strategies they use to encourage repeat purchase, make any possible suggestions for improvement
  • List the methods used for product trials and identify businesses that use these methods

Product Life Cycle, Branding & Differentiation

  • Draw and label a product life-cycle graph
  • Describe 3 different extension strategies that can be used to extern the life cycle of a product
  • Choose 10 products / services and sketch a PLC graph to identify the current stage that each product is at

Building a Successful Marketing Mix

  • Choose a small and large business and identify the strategies used for each element of the mix and make some recommendations for improvement for each business
  • Interview a local business owner to find out what strategies they use for their marketing mix

Autumn 2

Design and Research Development,

Managing Stock, Quality

  • Draw and label a bar-gate stock control graph
  • Find 3 example s of quality standards that businesses can be awarded
  • Research 3M and Dyson and produce a brief report outlining the R&D that took place prior to their products being brought to market

Cost-Effective Operations and Competitiveness

  • Use the productivity formula to calculate the productivity in 2014 & 2015 of Rolls Royce, Ford, Audi, Vauxhall  and Airbus.  You will need to look at the company websites and their accounts to find out how many staff they employ and their total output per year.
  • Create a poem/song/rap that will help you to remember the 3 main ways a business can raise productivity and the 4 main ways a business can reduce costs.
  • Create a true/false quiz that can be used as a starter activity to revise cost-effective operations and competitiveness.

Effective Customer Service, Meeting Customer Protection Laws

  • Look up any legislation regarding customer service and make notes with examples of where each type would be applicable
  • Using news websites find examples of businesses who have broken the law with regard to customer service and describe the effect that this has had on each particular business mentioned

Spring 1

How to Improve Cash Flow, How to Improve Profit

  • Create a revision poster that summarises the methods that can be used to improve cash flow and explains the key terms within a cash flow forecast.
  • Find an example of a cash flow forecast for a small and large business and identify methods that can be used to improve the cash flow of each.
  • Interview a Bank Manager about the importance of managing cash flow.
  • Create an information leaflet that could be given to a new business owner to help them calculate costs, revenue, profit , cash flow and break-even.  Ensure this leaflet includes all the formulas.

Break Even Charts and Break Even Analysis, Financing Growth, 

  • Create a table that lists the short, medium and long term sources of finance available to every business.
  • For each source of finance, explain a suitable situation when this source may be appropriately used.  Be sure to refer to all legal structures within your explanations.
  • Produce a key terms match up task that can be used in a lesson to check understanding of sources of finance.
  • Use A3 paper to correctly draw and label a break-even graph – it must  also include margin of safety and the impact of changes in prices and costs.
  • Create a board game that could be used to explain the concept of break-even to a non-Business Studies student.
  • Create a sources of finance bingo game.
  • Interview a new business owner to find out what sources of finance he/she used when they first set up.

Organisational Structure, Motivational Theory, Communication and Remuneration

  • Draw the organisation structure for The Mosslands School.  On the chart, identify chains of command, functions and spans of control.
  • Research a business that has a centralised structure and a business that has a decentralised structure and explain the reasons why they have adopted such structures.
  • Draw a label Maslow’s Hierarchy of Needs.
  • Create a poem that could be used to help you remember Maslow’s Hierarchy of Needs.
  • Choose a large well-known organisation and try to identify the strategies that are used within this organisation to meet each level of Maslow’s hierarchy.

Spring 2

Ethics in Business, Environmental Issues, Economic Issues affecting International Trade

  • Watch the film “Erin Brokovich” and write a report to summarise the importance of ethical behaviour.
  • Compare and contrast different environmental laws for different countries that the UK trades with.
  • Research 3 well-known pressure groups and identify the effects they have had on well-known businesses in the last 5 years (e.g. dairy farmers and supermarkets).
  • Choose 5 developed countries and 5 developing countries and research the average income per head in 2014 & 2015.  Present your findings in graphical format.

The Impact of the Government and the EU

  • Come up with a list of external factors related to Brexit that you think may affect businesses in the UK and explain the reasons why
  • Colour code a map of EU countries
  • Compare the different pieces of employment legislation currently in place in the UK with other European countries (e.g. minimum wage, maternity / paternity leave, discrimination acts etc). Give your results in the form of a report.

Exam Practice and Preparation

  • Complete additional mock exam papers to check your exam technique and identify areas for improvement

Summer 1

Exam Practice and Preparation

  • Complete additional mock exam papers to check your exam technique and identify areas for improvement

Exam Practice and Preparation

  • Complete additional mock exam papers to check your exam technique and identify areas for improvement

Exam Practice and Preparation

  • Complete additional mock exam papers to check your exam technique and identify areas for improvement